About me

Junior UX UI Designer. Made in Italy. Passionate about make people's lives easier.

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My Story

For some people, making an impact in the world means being famous or stopping poverty but for me it's about making all our lives easier.

I discovered my passion for UX and Web Design in 2016 when I launched my first e-commerce while getting my High-School Diploma. Few months later I eventually got an internship in an Irish company leveraging my chemistry background in web design and lead generation. Working with the Hubspot and Salesforce platforms I started to understand the impact of user centric design on conversion rates, directly on the field.

In 2017 the founder decided to move me in P4-ML, an emerging company in the precision medicine sector, where I oversaw the content production and digital marketing to support the growth of the company. In P4-ML I had the honor to meet lot of innovative companies and brilliant people , as well as to receive mentorship in San Diego and Dubai.

In 2018 I funded Teachcorner with 3 friends from Leonardo and Accenture. Teachcorner is a P2P platform where I led the UX UI of website and app, as well as online and offline marketing efforts. I recently left the company.

In 2019 I joined the web development team in Brainpull, one of the best Italian Marketing Agency. In Brainpull I collaborated with UI designers, copywriters and developers to build effective online products for top brands in food services, technology, hospitality, retail and more.

I'm currently fighting Lorem Ipsum and designing interfaces for cool companies with the coolest Irish team.

Work Experience

UX UI Designer | Matrix Internet

Jun 2020 - Present, Somewhere on earth

UX Designer | Brainpull

Jul 2019 - May 2020, Bari, IT

UX UI Designer, Co-founder | Teachcorner

Jul 2018 - Dec 2019, Milan, IT

Digital Marketing Specialist | P4ML

Nov 2017 - Jan 2019 Cork/Dubai

Web Designer (Intern) | Eirechrom

Oct 2017 - Jan 2018 Cork, IE

Web Designer | Latteria Nicola

Jun 2016 - Jun 2017, Matera, IT

Education

Master’s Degree, User Experience Design

2020, Politecnico di Milano

Masterclass, Web Design Advanced

2019-20, Università Europea del Design, Pescara

Course, UX & UI Design

2019, UX Academy - Pasquini Associati, Milano

Course, UX Writing & Microcopy

2019, UX Academy - Pasquini Associati, Milano

Master’s degree, Comunicazione Digitale & Web Marketing

2019, LEN - Learning Education Network

Course, Inbound marketing

2017-18, HubSpot Academy, Cork

High School Diploma, Chemistry

2012-17, IIS GB Pentasuglia, Matera

Skills

Research

Stakeholder Interviews
Data Analytics
Behavioural Insights
User Interviews
Quantitative/Qualitative Research
Ethnographic research
User Personas
Experience mapping
Customer Journey mapping

Information Design

Information Architecture Taxonomies Navigation Card Sorting

Content Strategy

Content audit
Labeling
Content Designn
UX Writing
Marketing content

Interaction Design

User flows
Navigation
Sketching
Wireframing
Low-fi/Hi-Fi Prototyping

Development

HTML
CSS
JS

Usability

Heuristic Evaluation
Accessibility
User Testing
A/B Testing

"Consistency is key"

Design & Tools

Research, Ideation

Notebook
Pearnote
Whiteboard
Post-it
Miro
Mural
MO365
Semrush
GA Analytics
FB Business Manager
Salesforce, Hubspot, (CRM Tools)
Surveymonkey

Planning

Teamwork
Slack
Meistertask
Jira

Low-fi Wireframing & Prototyping

Sketch
Axure RP
Adobe XD
Invision Studio
Figma
Photoshop
Illustrator

Hi-Fi Prototyping

Invision
Figma
Marvel
Principle
Adobe CS (XD, PS, AI, Ae)

Testing

Optimizely
Hotjar

Development

Atom

Focus

Spotify
Coffee
80% Cacao Bars
Mendi

Hobbies

Reading

Cooking

Soccer