For some people, making an impact in the world means being famous or stopping poverty but for me it's about making all our lives easier. Furthermore, I like to support emerging players to win the big ecommerces players.
I discovered my passion for UX and Web Design in 2016 when I launched my first e-commerce while getting my High-School Diploma. Few months later I eventually got an internship in an Irish company leveraging my chemistry background in web design and lead generation. Working with the Hubspot and Salesforce platforms I started to understand the impact of user centric design on conversion rates, directly on the field.
In 2017 the founder decided to move me in P4-ML, an emerging company in the precision medicine sector, where I oversaw the content production and digital marketing to support the growth of the company. In P4-ML I had the honor to meet lot of innovative companies and brilliant people , as well as to receive mentorship in San Diego and Dubai.
In 2018 I funded Teachcorner with 3 friends from Leonardo and Accenture. Teachcorner is a P2P platform where I led the UX UI of website and app, as well as online and offline marketing efforts. I recently left the company.
In 2019 I joined the web development team in Brainpull, one of the best Italian Marketing Agency. In Brainpull I collaborated with UI designers, copywriters and developers to build effective online products for top brands in food services, technology, hospitality, retail and more.
I'm currently designing interfaces for cool companies with the coolest Irish team in Matrix Internet.
UX UI Designer | Matrix Internet
Jun 2020 - Present, Somewhere on earth
UX Designer | Brainpull
Jul 2019 - May 2020, Bari, IT
UX UI Designer, Co-founder | Teachcorner
Jul 2018 - Dec 2019, Milan, IT
Digital Marketing Specialist | P4ML
Nov 2017 - Jan 2019 Cork/Dubai
Web Designer (Intern) | Eirechrom
Oct 2017 - Jan 2018 Cork, IE
Web Designer | Latteria Nicola
Jun 2016 - Jun 2017, Matera, IT
Master’s Degree, User Experience Design
2020, Politecnico di Milano
Masterclass, Web Design Advanced
2019-20, Università Europea del Design, Pescara
Course, UX & UI Design
2019, UX Academy - Pasquini Associati, Milano
Course, UX Writing & Microcopy
2019, UX Academy - Pasquini Associati, Milano
Master’s degree, Comunicazione Digitale & Web Marketing
2019, LEN - Learning Education Network
Course, Inbound marketing
2017-18, HubSpot Academy, Cork
High School Diploma, Chemistry
2012-17, IIS GB Pentasuglia, Matera
Stakeholder Interviews
Data Analytics
Behavioural Insights
User Interviews
Quantitative/Qualitative Research
Ethnographic research
User Personas
Experience mapping
Customer Journey mapping
Information Architecture Taxonomies Navigation Card Sorting
Content audit
Labeling
Content Designn
UX Writing
Marketing content
User flows
Navigation
Sketching
Wireframing
Low-fi/Hi-Fi Prototyping
HTML
CSS
JS
Heuristic Evaluation
Accessibility
User Testing
A/B Testing
"Consistency is key"
Notebook
Pearnote
Whiteboard
Post-it
Miro
Mural
MO365
Semrush
GA Analytics
FB Business Manager
Salesforce, Hubspot, (CRM Tools)
Surveymonkey
Teamwork
Slack
Meistertask
Jira
Sketch
Axure RP
Adobe XD
Invision Studio
Figma
Photoshop
Illustrator
Invision
Figma
Marvel
Principle
Adobe CS (XD, PS, AI, Ae)